STATE OF SHOPPING AND THE VALUE OF INFORMATION: INSIGHTS FROM THE CLICKSTREAM

A critical challenge for online retailers is to determine what types of product and price information are best suited to influence online conversion. While it has long been known that customers differ in their state of shopping, it is cumbersome to learn about such latent differences offline. The availability of clickstream data however helps us in identifying meaningful segments of sessions on the basis of customers’ online behaviors. We examine whether product and price information had different impacts on customers belonging to three states of shopping, and also assess the effect on outcomes within a session and across sessions. Our results question the practice of offering price promotions to all customers of a store, and highlight the value of product information in increasing loyalty for some customers. Depending on the retailer’s goal– short term conversion versus longer-term customer relationship–a different information provision strategy is likely to be optimal

Recent climate and fire disturbance impacts on boreal and arctic ecosystem productivity estimated using a satellite-based terrestrial carbon flux model

Warming and changing fire regimes in the northern (≥45°N) latitudes have consequences for land-atmosphere carbon feedbacks to climate change. A terrestrial carbon flux model integrating satellite Normalized Difference Vegetation Index and burned area records with global meteorology data was used to quantify daily vegetation gross primary productivity (GPP) and net ecosystem CO2 exchange (NEE) over a pan-boreal/Arctic domain and their sensitivity to climate variability, drought, and fire from 2000 to 2010. Model validation against regional tower carbon flux measurements showed overall good agreement for GPP (47 sites: R = 0.83, root mean square difference (RMSD) = 1.93 g C m−2 d−1) and consistency for NEE (22 sites: R = 0.56, RMSD = 1.46 g C m−2 d−1). The model simulations also tracked post-fire NEE recovery indicated from three boreal tower fire chronosequence networks but with larger model uncertainty during early succession. Annual GPP was significantly (p \u3c 0.005) larger in warmer years than in colder years, except for Eurasian boreal forest, which showed greater drought sensitivity due to characteristic warmer, drier growing seasons relative to other areas. The NEE response to climate variability and fire was mitigated by compensating changes in GPP and respiration, though NEE carbon losses were generally observed in areas with severe drought or burning. Drought and temperature variations also had larger regional impacts on GPP and NEE than fire during the study period, though fire disturbances were heterogeneous, with larger impacts on carbon fluxes for some areas and years. These results are being used to inform development of similar operational carbon products for the NASA Soil Moisture Active Passive (SMAP) mission

Bioresorbable silicon electronics for transient spatiotemporal mapping of electrical activity from the cerebral cortex.

Bioresorbable silicon electronics technology offers unprecedented opportunities to deploy advanced implantable monitoring systems that eliminate risks, cost and discomfort associated with surgical extraction. Applications include postoperative monitoring and transient physiologic recording after percutaneous or minimally invasive placement of vascular, cardiac, orthopaedic, neural or other devices. We present an embodiment of these materials in both passive and actively addressed arrays of bioresorbable silicon electrodes with multiplexing capabilities, which record in vivo electrophysiological signals from the cortical surface and the subgaleal space. The devices detect normal physiologic and epileptiform activity, both in acute and chronic recordings. Comparative studies show sensor performance comparable to standard clinical systems and reduced tissue reactivity relative to conventional clinical electrocorticography (ECoG) electrodes. This technology offers general applicability in neural interfaces, with additional potential utility in treatment of disorders where transient monitoring and modulation of physiologic function, implant integrity and tissue recovery or regeneration are required

UBVRI Light Curves of 44 Type Ia Supernovae

We present UBVRI photometry of 44 type-Ia supernovae (SN Ia) observed from 1997 to 2001 as part of a continuing monitoring campaign at the Fred Lawrence Whipple Observatory of the Harvard-Smithsonian Center for Astrophysics. The data set comprises 2190 observations and is the largest homogeneously observed and reduced sample of SN Ia to date, nearly doubling the number of well-observed, nearby SN Ia with published multicolor CCD light curves. The large sample of U-band photometry is a unique addition, with important connections to SN Ia observed at high redshift. The decline rate of SN Ia U-band light curves correlates well with the decline rate in other bands, as does the U-B color at maximum light. However, the U-band peak magnitudes show an increased dispersion relative to other bands even after accounting for extinction and decline rate, amounting to an additional ~40% intrinsic scatter compared to B-band.Comment: 84 authors, 71 pages, 51 tables, 10 figures. Accepted for publication in the Astronomical Journal. Version with high-res figures and electronic data at http://astron.berkeley.edu/~saurabh/cfa2snIa

The FLUXNET2015 dataset and the ONEFlux processing pipeline for eddy covariance data

The FLUXNET2015 dataset provides ecosystem-scale data on CO2, water, and energy exchange between the biosphere and the atmosphere, and other meteorological and biological measurements, from 212 sites around the globe (over 1500 site-years, up to and including year 2014). These sites, independently managed and operated, voluntarily contributed their data to create global datasets. Data were quality controlled and processed using uniform methods, to improve consistency and intercomparability across sites. The dataset is already being used in a number of applications, including ecophysiology studies, remote sensing studies, and development of ecosystem and Earth system models. FLUXNET2015 includes derived-data products, such as gap-filled time series, ecosystem respiration and photosynthetic uptake estimates, estimation of uncertainties, and metadata about the measurements, presented for the first time in this paper. In addition, 206 of these sites are for the first time distributed under a Creative Commons (CC-BY 4.0) license. This paper details this enhanced dataset and the processing methods, now made available as open-source codes, making the dataset more accessible, transparent, and reproducible.Peer reviewe

HABITUS TECNOLÓGICO: UMA CONTRIBUIÇÃO PARA A TRANSFORMAÇÃO DIGITAL

Artigo da XXIII MOSTRA DE INICIAÇÃO CIENTÍFICA, PÓS-GRADUAÇÃO, PESQUISA E EXTENSÃO - CONECTANDO TEORIA E PRÁTIC